If you are a healthcare professional looking to engage patients beyond the brick-and-mortar enclosure of your practice, the internet space presents an ideal place to do so. You can use a blogsite to maintain interaction and build authority on the internet as an expert resource for online healthcare solutions. It’s no news that web success often translates to increased footfalls at your medical building.
However, blogging is a lot more than putting up enriching articles or “How-to” posts and waiting for people to visit your website. You must set the stage for internet success, right from the start. This starts with picking a suitable domain name.
Factors such as memorability, simplicity and shortened domain names are some important points to consider. See this post if you want to find out more about choosing a domain name.
After domain name registration, you must select a suitable web hosting partner. You can get a NZ based web hosting from $12.40 per month | Freedomain | Freeparking which is a good deal when compared to other available offers.
As soon as you have sorted the technicalities, you are good to start with creating blog content. The single most important thing to consider when blogging is Search Engine Optimisation (SEO). Your posts ought to be optimised for increased visibility when people search the internet for your services or queries relating to your subject post. If this doesn’t happen, you might as well be writing for no one.
Getting your medical posts optimised for search engines
Building authority online starts from web visibility; that is what SEO is about. The following tips should improve your blog traffic.
- Customise robot header tags
There are specific settings bloggers implement to make their blogs more SEO friendly. One of the is SEO Custom Robot Header Tags. It will be useful if you use custom robots’ headers tags appropriately. And they are easy to manage so you don’t have to be tech-savvy. Find out more about customising robot header tags here.
- Optimise the blog post title
One of the tricks of journalism is using titles to attract potential readers. With the right composition, you can make your titles catchy. Also, ensure they are optimised for SEO by using the target keywords your readers use when they type in their query. Every blog title tag has a customisable template, use this to improve the organic traffic coming to your site.
- Optimise your images
It is widely known that images increase the readability of a blog post. Ensure you have a uniform distribution of images to complement your post. In addition to that, use the right size and image resolution for your blog. Without this optimisation, your blog page could take ages to load and discourage visitors from staying long on your site.
- Employ the use of keywords
Keywords are those words or phrases people use to search for important terms or services online. With a keyword planner, you can discover popular keywords people use around a specific subject. For example, if you want to write about “Controlling allergies in early spring,” the keyword planner may suggest “avoid pollen” or “cure hay fever” as the common terms around the subject. It will help your SEO efforts to include these phrases significantly throughout your posts.
- Internal linking
It is common for people to link their posts to quality external sites in hope that they link back and improve their website’s trust flow. However, many people fail to recognise the importance of backlinks within posts in the same website. Endeavour to refer your readers to previous posts by inserting links that point to them.
As your blog becomes a renowned go-to site for reliable medical solutions, it will attract more visitors and build your online presence. Before long, this can translate to authority status and