Creating high-quality content for virtually any industry is quite challenging, but the task gets even harder when it comes to creating effective medical content. Generally, writing medical and healthcare content goes beyond merely explaining a given topic; it entails meticulous research, a proper understanding of significantly technical material, not to mention an ability to adequately describe the information in a manner that your audience can understand.
What’s more, since you need to optimize the data for SEO, you also need to have the expertise and experience of writing content exclusively such that it not only upholds good SEO but also effectively reaches your target audience.
Surprisingly, the difficulty of creating quality medical content is a common complaint among many writers. But what precisely makes this writing such a headache?
In this article, you will discover the various challenges associated with healthcare and medical content writing, the basics of this type of writing, as well as a few useful tips on how to overcome them. Below are some of the most common medical content writing challenges:
Content Quality Challenge
In essence, high-quality content is a fundamental component of effective standard content writing (not just medical content). However, when it comes to medical content, getting high-quality content is difficult for various reasons.
First, it is rather challenging to persuade health organizations to support the production of keyword-rich content which offers fundamental healthcare tips. However, looking at their point of view, it is understandable since there are various compliance concerns as well as the trouble of generating one size fits all medical-related content.
What’s more, there is also the challenge of getting the professionals to subsequently contribute to these articles owing to their significantly busy schedules. Unfortunately, though, the result is usually blog feeds containing company announcements and news items with relatively little shelf-life.
Secondly is the challenge of creating useful medical content which is both authoritative and easy to comprehend. In actuality, marketing individuals rather than medical professionals produce nearly all medical content, especially for health organizations. This subsequently influences overall content authority.
Currently, there is an enhanced effort aimed at scrutinizing online medical/health content accuracy and the credibility of its source/author; hence, the necessity for you to focus more on content quality. If you are having trouble discerning genuine healthcare facts from misleading information or fads, you need to refer to quality sources.
In fact, just because the information is available online doesn’t make it genuine. The internet is filled with numerous outdated or inaccurate facts, and it is, therefore, vital that you ensure that you have a credible source for every detail you cite. For proper citing, use an in-text citation to link your facts to reputable and quality sources and sites. Moreover, ensure that your facts are easily verifiable and understandable.
Scarcity and Difficulty of Finding Expert Writers
Another fundamental challenge with medical content writing is the difficulty of corralling the proficiency necessary in getting meaningful specialist input.
While the internet’s massive information database is stocked with all the essential information, only experts in this field can effectively distinguish between factual information and fads. Unfortunately, these experts are only a handful, and getting a genuine expert can be a daunting task.
What’s more, while another alternative would be to outsource your medical project to the numerous online writing services with experts who you can pay to do assignments for you, there is no guarantee that they will do it right.
What if your said expert gets it wrong? What if even after doing thorough research, they still don’t get it right? Unlike other types of writing, such as food, fitness, or fashion, the health, and medicine industry, is regulated.
The scale is essential when it comes to any productive content marketing ability. The harder the subject matter not to mention expertise scarcity gets, the more limited scale becomes. It is because of this that it is vital that as you can carry out expert interviews when creating medical content to establish and validate concepts in addition to doing a substance review of your product. Identifying how to accomplish this at scale, though, is the key.
Unfortunately, these challenges associated with this type of writing as well as the subsequent expectations (like the Google Medic requirements of on-site bio) subsequently make it extremely difficult to find writers who are ready to create affordable medical and healthcare content.
Currently, finding an expert medical/healthcare writer who can write an accurate and engaging article is not only tricky but also quite an expensive endeavor. Usually, even if you do find a qualified writer, they not only often charge higher for medical content ghostwriting (compared to standard articles), but they are also forgoing a byline.
Modern SEO & Post-Medic World Challenges
Unlike before, the challenge of producing medical content for typical medical organizations is now significantly harder, particularly after recently effected Google Medic update. Before the update, a gifted writer boasting impeccable research skills could produce meaningful, quality medical content; something that resulted in wellness and health websites generating optimized content but comprising unconfirmed medical claims.
Surprisingly, this content usually surpassed the less-detailed but fairly more accurate medical content created from trustworthy medical sites.
This update has increased the need for accurate content, making it essential for writers authoring medical content to have on-site bios highlighting their experience in the field; a factor that has contributed to the scarcity of willing medical content writers.
Stakeholder Skepticism and Endless Edit Concerns
Besides the typical complexity of creating medical/healthcare content, creating this type of content for industry players can also be a terrible problem. Typically, while the clients are aware of this and often willfully contribute most of the necessary material, anything else and you will find yourself in a swarm of publications and website links researching for accurate and relevant content.
Moreover, it can also be tough to produce health-related content for clients since the content teams usually don’t comprise medical professionals with the expertise to offer medical advice. As such, the final product often requires several revisions from the client before they are approved…which can be time-consuming and frustrating.
Creating good, quality content is not an easy task regardless of the vertical, and it gets even tougher to develop solid quality healthcare and medical topics. From satisfying regulatory issues to navigating new algorithm updates such as Medic, producing top-notch, meaningful medical content comes with its distinctly unique frustrations and challenges.
Nevertheless, regardless of the problems, it is doable! All you need to create explicit and factual medical content is carrying out extensive research, concentrate on proven facts, and ensure that your content is well cited, and effectively addresses your target audiences’ questions.