Online sales of wholesale vitamins and supplements are only going up. The industry, which includes health, personal care, and beauty products, is slated to do more than $60 million in sales in 2020. With that, many online retailers are choosing to use Amazon to sell their products.
Amazon allows retailers exposure to a customer base they would not be able to reach otherwise. However, getting into selling your health and wellness products on Amazon is no easy task. There a myriad of requirements that you must comply with in order to have your product listed. That said, there’s also lots of competition to take into consideration.
But for those of you who are willing to put in the hard work, it can definitely be worth your time and effort. This article will walk you through the steps you need to take in order to start selling your own private-label wholesale vitamins and supplements on Amazon.
Become Familiar With the Rules and Regulations of Selling Wholesale Vitamins on Amazon
This is step one. You need to familiarize yourself with Amazon’s long list of product safety requirements and guidelines. Here is a shortlist of key regulations to keep in mind.
- Your product needs to be labeled with the following information:
- The name of your supplement
- The quantity or amount
- A “Supplement Facts” panel
- An ingredients list
- The name and address of your manufacturer or distributor
- They also cannot be labeled with an “FDA-Approved” logo or labeled as a “tester.”
- Your product detail page on Amazon needs to include both your product’s name and the full ingredients list, including a photo of the ingredients list on the package
- Most importantly, be sure to comply with Amazon guidelines as well as any federal, state, or local requirements.
There are a lot of other small requirements and regulations, but this is a good place to start for selling your wholesale vitamins and supplements on Amazon.
Choose What Wholesale Vitamin Product You Will Sell
Once you’ve taken the time to get acquainted with the requirements for selling on Amazon, you need to choose a product. If you already have a product that you are selling elsewhere, you should double-check that it is Amazon-compliant. Not all products will be. If it is, great! If not, then you may want to consider building out an additional product or product line.
At this stage, it’s helpful to know what kinds of products are on the market. Look into what’s available on Amazon. Are there certain types of products that seem to do better than others? What does their branding look like? Can you find any discernible reason that one product is more successful than another? Answering questions like these can help you in choosing your own products.
It is also important to consider your target audience at this stage. You will be marketing to a specific audience depending on what kind of product you sell. For companies that sell men’s workout supplements, they will market those differently than a women’s multi-vitamin, for instance. Make sure you take some time to determine your audience and strategy when determining your product.
Create A Brand For Your Wholesale Vitamin Company
After you’ve settled on a product, it’s time to start building your brand. This includes choosing a name for your company, a name for your product, and designing your packaging, among others. This should be informed by the decisions you have made thus far.
Know that this is one of the most important aspects of selling wholesale vitamins on Amazon. There is a lot of competition out there, and you need to set yourself apart. If you can catch a customer’s eye as they scroll through Amazon, that will help you a lot in growing your business.
Find A Supplier for Your Wholesale Vitamin Company
You will need to find a company to supply you with your wholesale vitamin stock. We suggest that you consider using Private Label Supplements. PLS is great for companies who are just starting out. They allow you to Buy Wholesale Vitamins with Low Minimum Order Quantities at Private Label Supplements. That means you don’t have to buy thousands of dollars worth of wholesale vitamins when you want to test a new company or product idea.
PLS also always sells premium-grade products and offers some of the most affordable prices on the market. Not only that, but they have a dedicated creative team that can help you create and build your brand. For some of you, that may be the scariest part of this process. If so, PLS can walk you through it every step of the way.
They also have a huge selection of wholesale vitamins and supplements. No matter what specific niche you’re looking to fill, you can find a product with PLS that suits your needs. There are other wholesale vitamin suppliers out there, too, but we highly recommend you consider PLS.