Notably, for private practitioners, healthcare is both an amazingly competitive and lucrative industry. With over 20,000 practitioners licensed to provide healthcare treatments in the New York area alone, today’s healthcare market is ultra-competitive. As a consequence of the intensive private healthcare industry, every practitioner strives to keep their medical healthcare practice growing by any means necessary.
Doctors are primarily trained to provide the most exceptional medical care to their patients, so running a private medical practice is a whole different arena. Sooner rather than later, you need to step back and look at your practice from a business standpoint. Understandably, taking the necessary steps to grow your practice in 2020 can be a bit overwhelming for a person who exclusively dedicated their life to medicine. Still, besides being a doctor, never forget that you are an entrepreneur now, too.
Technology and digital marketing trends are tightly interconnected nowadays and are rapidly evolving. So, to be successful in your business, you need to understand how they can help your cause and allow them to take your medical practice onto the next level. Curious enough to know a bit more? In this short guide, we’ll talk about how technology and digital tools can help your business grow, flourish, and survive as a medical practice in 2020.
Use a Practice Management Software
If you are interested in improving your medical practice revenue and other areas of your practice altogether, upgrading your existing practice software is a sure-fire method of setting the right path for your practice to grow and thrive in the modern era. As technology evolves and changes as quickly as the healthcare industry itself, upgrading your practice management software is a must. It will immediately make a significant impact on your medical practice by merely organizing administrative tasks, streamlining appointment bookings, simplifying invoice creation and billing, and managing patient medical records. Also, you will be able to use appointment reminders in the form of automatically generated SMS or emails to remind clients of their upcoming sessions, and this way significantly reduces the no-shows at your office.
Boost Your Practice’s Online Presence
Now more than ever, millennial patients are turning to his majesty – the Internet, to read practice/physician reviews before they decide who to visit with. According to a consumer survey from BrightLocal, 91% of consumers between the age of 18 to 34 are vast believers of online reviews, as they trust them as much as personal recommendations.
By nurturing a positive online presence, potential patients are more likely to be interested in what your practice offers and become your clients. Besides reviews of your practice, your online presence should also include social media presence as well as a responsive and modern website. To stay focused on getting people to feel better and practice medicine instead of learning how to become a digital marketing guru, it’s for the best to hire a highly-skilled digital marketing agency to take care of your online presence for you.
Offer Better Options Than Your Competitors
Patients are going to stick with providers that offer various options in multiple areas of their practice. Visit alternatives like e-visits and Telehealth so that patients can visit with their practitioners remotely are a game-changer in the healthcare industry. As with any other business, offering better alternatives than your competitors significantly impacts your practice revenue. You can even provide your patients with multiple payment options that will certainly encourage your clients to make payments at their convenience. Other than the regular in-office, you can offer them a 24/7 online payment possibility through your website, for example.
Register Your Medical Practice With Google Maps
Many people use their GPSs to find a particular type of business, and the same goes for healthcare practices. Register your medical practice with Google Maps to improve potential patients’ access to your healthcare and the quality and affordable treatment that you have to offer. When first looking for new healthcare practitioners, many patients will type something along the lines of “oncologist” or “orthodontist” into their GPS to find a nearby practice. However, if your business doesn’t appear or Google Maps since it is the most commonly used GPS in the United States, Google Maps will drive your potential patients away from you and directly into your biggest competitors’ arms.
Stay Updated On The Latest Medical Technology
Just as in any other industry, technological advancements are constantly being updated in the medical field too. If you want your medical practice to thrive, make sure to do everything within your power for your practice to be equipped with the latest medical equipment and tools. Depending on what you practice, equip your practice with the most up-to-date X-ray machines, and portable ultrasound machinery. The latest technology ultrasound machines are both lighter and smaller than the machines used in the past, making it easier to carry and handle. Even more, make sure your practice is protected from data breaches by implementing the most current cyber-security technology.
As the world is becoming more and more tech-savvy and digital with each passing day, the healthcare industry makes no exception. By putting this plethora of technological tools and strategies into effect in your medical practice, you can reap a variety of benefits, all while enhancing your community’s access to the high-quality, affordable healthcare that you practice.