The best way to attract more patients to your healthcare practice is through dependable healthcare advertising. That’s not even debatable. In this digital age, 8 out of 10 people rush to a search engine to get quick access to medical information. Furthermore, 6% of these people don’t even care to browse past the first page of search results. Undeniably, the competition is painstakingly tough and your practice needs to deploy digital signage strategies to even have a slight chance of establishing a formidable online presence.
From generating quality reviews and launching kickass paid advertisement campaigns to promoting engagement with your patients, there’s a lot that solid healthcare marketing can accomplish for you. Here’s why you should look into the possibility of investing in professional healthcare advertising to increase the online durability of your business.
Increased Dividends Through Paid Advertisements
The notion of investing in healthcare PPC advertising might’ve crossed your mind. But setting aside a separate monthly cash flow to keep it afloat may have subsequently discouraged you. In contrast, research shows that it’s actually worth the time and finances to do so.
To further increase your chances of success, you can hire a healthcare marketing consultant, who can help you service noticeable results within two to three months of launching your first advertising campaign.
Higher Ad Conversion Rates (CVR)
It is important to note that paid advertising campaigns are geared to use certain keywords. These keywords are further tailored to target certain high yielding sections of a business’s target market. This directed targeting is the reason why the conversion rate of paid advertisement is significantly higher than that of organic searches — 1.5 times more than that of organic clicks to be precise.
Through focused healthcare advertising, your medical business can thrive and climb down to the bottom-of-the-funnel leads, where there is an abundance of potential leads willing to become long term customers for your business.
Lead acquisition campaigns are specifically positioned to square their cannons at the comprehensive profiles of your ideal patients so that you have the best chance of turning them into paying clients.
Remember, it’s not just about creating subpar leads and traffic. Quality is also a very important factor for a healthcare business to consider if it wants to meet its KPI goals. So, make sure your professional advertising company is devising your marketing strategy with this particular piece of info in mind.
Your first impression on online portals holds paramount significance. Research shows that it only takes reviews of 1-6 potential customers to decide whether they want to associate with your business or not.
“The Google 3 pack of businesses”, with a location map and three listings, comes up when a relevant google search is carried out. It contains “starred” reviews of your business, which are a prominent ranking indicator.
These reviews play a pivotal role in ranking your health care business on search engines. Therefore, you have to rely on healthcare advertising to gather enough of these reviews on Google, and other reputable websites, like Vitals, Yelp, and Linkedin.
Health care marketing agencies put a strong emphasis on generating reviews because they know it is a major selling point for physicians and an integral component of local SEO strategies.
Increased Engagement With Patients
Healthcare marketing can radically change the way you engage with your patients. It can not only step up your existing flock of clientele but also widen your reach, and inform potential leads that you’re the best option for their medical needs. Research has shown that patients prefer this kind of direct engagement to indirect and lackluster marketing campaigns. Customers specifically prefer services that directly reach out to them.
These avenues include blogs and other online resources, which provide accurate and legitimate information about the medical condition they’re looking to get treated for. They might also appreciate help dealing with insurance companies should they need it. Dependable healthcare marketing can help you with all of this and ensure you directly engage with your patients, and lay down the brickwork for an intimate and long-term client-business relationship.
If you want to hit your KPI goals, improve engagement with your consumer base, rank better on search engines, and increase your brand awareness, hedging your bets in favor of a professional health advertising agency is the best way to accomplish your goals. Not only does taking this route ensures that your business enjoys increased conversions but it also helps you build an impersonal and long-lasting relationship with your patients.