Did you know 88% of people are less likely to return to a site after a bad user experience (UX)? Health care providers should offer a patient-centric approach to their app or website’s user experience. What does patient-centric mean?
It means you should keep the patient’s journey on your healthcare app or website top of mind. What’re they looking for? How can they quickly gain access to the information they need? Consider these questions.
The truth is. You might think providing world-class care is enough. But, if your patient can’t access what they’re searching for (and fast). They’ll soon sprint over to your competitor in no time.
Better and accessible patient care starts with flawless user experiences. Many healthcare companies are online today, so this space is more competitive. How do you stand out? Optimize your patients’ user experience on your app or website.
Let’s look at four ways great healthcare UX improves patient care. Good UX:
Clarifies Your Messaging
Your patient stumbles across your website because they’re feeling unwell. They don’t have the time or the energy to sift through clunky design or wall-of-text. What can you do to make their lives easier? Make sure your healthcare website’s UX design is intuitive and user-friendly.
Patients want quick access to easy-to-understand information. Your healthcare website should be easy-to-navigate. And, include simple language over confusing medical jargon.
Visuals within your healthcare app or website can give the patient clues to what you want to communicate. Use common terms and targeted visuals to help the patient feel like they’re in the right place at the right time. Then, you’ll attract more patients and keep existing ones.
Personalizes Your Patients’ Experience
Many patients turn to ‘Dr. Google’ to check whether the issues they’re dealing with are serious or not. As a health care provider, you want to make sure they have access to accurate and reliable health information. How can you help?
Make sure the information you have applies to patients’ on an individual level. Many patients use tools to track certain health metrics today (steps, heart rate, blood sugar level, etc.).
Discover relevant health metrics for patients using mHealth apps through AI and machine learning. AI will pick up on specific patients’ habits and preferences. Then, you can go on to provide personalized care leading to better patient outcomes.
Protects Patients’ Private Information
Health is a sensitive topic. No wonder there are strict rules and regulations in place to safeguard patients’ private health information. Some rules are relaxed a bit because of the coronavirus. But, it’s in your best interest to follow the current HIPAA guidelines.
Make sure all written and visual messages are HIPPA compliant. Also, give your patients a pleasant experience on your healthcare app or website. Review your current user experience and note areas you can improve while staying compliant with the guidelines.
Every click should effortlessly lead your patient through their journey on your app or website. Get rid of distractions, cut out excess processes, and find ways to connect with your users.
Makes Healthcare Accessible For All
Going in for a quick check-up isn’t an option for many people today. Patients with chronic conditions or those who live in remote areas need accessible care the most. A mobile app or website can allow your patients’ to connect with you anytime and anyplace.
Chatbots have become a popular trend today. Patients want to feel a sense of connection with a real person, whether that’s up close and personal or on the Web (using chatbots, for instance).
Make your healthcare app or website usable and simple in design. A minimalist design can help sick and worried patients feel at ease (plus, it’ll build trust and loyalty over time).
You’ve Made It
Patients are more empowered than ever today. Access to informative, user-friendly apps or websites can supercharge their health outcomes. There’s no doubt about it. Good healthcare UX will help you and your patients’ flourish for years to come.
For what it’s worth. Personalized care not only improves health outcomes, but it can skyrocket business growth. What’re you waiting for? Ready to optimize your healthcare UX and grow?