Ever since Google started showing those little stars in the search engines, be it, consumers or business owners, online reviews’ importance rose exponentially. Businesses finally began to ask: Does my product or company have any online reviews? What are the customers saying about my product? Is it good or bad?
But why is the world going gaga over the fact “online reviews can make or break a business.” It’s because reading online reviews is organically becoming an inevitable part of a customer’s buying experience. Surprisingly, more than 56% of consumers select a business or the product only based on its rating.
Interestingly, the same concept is transforming the healthcare industry, as well. With technological advances and the digitalization of the industry, quality peer reviews are taking center stage.
Keep reading, and you’ll learn more about the increasing importance of online reviews.
Consumers are Relying More on Product-based/ Service-based Customer Experiences
Be it finding healthcare doctors online or searching for the best healthcare supplement or technology. Patients are now heading to review portals to see the best and suitable option for themselves. As per the recent survey conducted by the Journal of the American Medical Association (JAMA), more than 20% of patients confirmed that online ratings were vital for them.
Further, more than 25% of patients avoided doctors with bad online ratings. The same goes for healthcare essentials or products as well. Even the FDA advises people to evaluate every parameter online before buying a product. With so much coming to the market, quality information is becoming an essential step to making informed healthcare decisions.
Why is there such a hype of online review platforms now?
Technology is outshining every realm of our lives. And with healthcare seeing a drastic change in its approach, the use of software and mobile health apps, healthcare products, online health marketplaces is skyrocketing. Since we can’t be sure of every product known, unless they are from a famous brand, consumers are relying more on customer experiences by searching for websites, like https://suppscience.com.au/ than trusting the company or product website alone. Not only that, but the healthcare centers are also creating their online hubs to give relevant information to their customers about things related to the services they provide.
For instance, mental health, sexual health-related hubs are growing in number. While there is no doubt that doctor advice is necessary, these virtual communities help consumers get on with their day-to-day in a much better way.
By building and managing online reviews and communities, companies can gain insight into their accomplishments and make necessary changes to help their end-users. For instance, CBD products are flourishing, thanks to the presence of online reviews.
With technology booming right now, the healthcare industry must understand the importance of customer-centered strategies. Online reputation is one of the many strategies that’s a must-have nowadays. Plus, since digital marketing opened the doors to healthcare services like never before, keeping your business operations aligned to customer needs is necessary.
So, business owners must use a SWOT analysis to evaluate their current business outcomes. And use the opportunities to convert their weaknesses into strengths. Are you ready?