Did you know that 7 out of 10 Americans have a social media account that they actively use?
If you want to tap into a much larger client base, then you can’t ignore the wonders of technology. However, using social media for the benefit of your business takes a lot of know-how.
Are you wondering what strategies you should use? Keep reading to learn about 4 dental social media ideas to up your marketing game.
- Share Personal Stories
On the surface, dental social media posts are all the same. This is why it’s important to stand out from the crowd. One way of doing that is by sharing the personal stories of your clients.
With their permission, you can inspire people on social media by showing the work you’ve done to improve people’s smiles and boost their confidence. ‘Before’ and ‘after’ photos are one way to make the story feel more real, but you could also conduct a brief interview with them.
- Interact With Users
Aside from posting dental social media content, many accounts make the mistake of not interacting with their audience enough, if at all. You should always remember that social media should be social. With that in mind, it’s important to reply to comments with a personal touch.
You should also interact with the content of other accounts as a way to create even more connections. This makes the difference between a one-way conversation and something that’s more meaningful.
- Use the Live Video Feature
If you want to boost your dental social media marketing, then you’ll need to use all the tools you can. Some accounts just stick to the basics, but that gets boring.
You can keep your content exciting by offering live videos. This is a function that’s available on YouTube, Facebook, Instagram, and elsewhere. Going live is much more personal and intriguing than simply posting a pre-recorded video.
Plus, viewers can react and comment in real-time, which almost gives them the feeling that they’re right there with you.
- Create Fine-Tuned Ads
One of the great things about social media for dental practices is that you can create ads that give you a wealth of analytics. You should use this information to fine-tune your ads for maximum effectiveness.
Not only can you tailor your ads to certain locations and demographics, but you can also see how much engagement each ad is receiving. This will let you know if you need to restrategize or not.
If so, Local Web can help you reach more relevant clients.
Ready to Boost Your Dental Social Media Success?
Now that you’ve learned all about these 4 dental social media ideas, you’ll be able to take your marketing game to a whole new level. You are sure to see an upsurge of new clients. By offering them high-quality service, you can keep them as loyal customers far into the future.
There’s plenty more you can learn when it comes to online marketing. If you want to stay up to date on all the latest tips, tricks, and hacks, then don’t forget to bookmark our website.