Medical supplies are predicted to be worth $432.6 billion by 2025 as healthcare operating expenses and innovative technologies continue on their upward trajectory. In the digital age, manufacturers, medical supplies, and medical equipment vendors all need to use a medical B2B platform for selling healthcare and medical equipment tools to better compete in this rapidly growing market.
Customer satisfaction, increased medical device sales, lower costs, and operational efficiency are all achievable if you use eCommerce. Keep reading to learn the benefits of a medical B2B platform for medical equipment distributors.
If you want to expand your customer base, you must grow your customer base. In addition, if you are in the medical supply or medical equipment industry, begin to market your products on an easily discovered website using SEO and a mobile-friendly solution. To ensure that your funnel stays full of new potential customers, include industry-specific catalog, cost structure, ordering, and payment methods in your marketing material.
Remember to sell where your customers are. eCommerce is needed for medical device manufacturers to reach their target audiences effectively. The best way to help your customers is to meet their specific needs. An eCommerce medical devices platform is ready to accommodate all your various companies and sites. You can also take advantage of many features, including handling multiple languages, currencies, and site payment methods.
Invariably, regulations on health and personal care products can vary widely depending on the industry, country, state, or region. Yet, the right medical B2B platform ensures that your company can quickly enter new markets because you can control how visible your products and services are based on your customers.
It should be seamless when B2B customers place an order for medical equipment. Bolster online experiences by developing unique online portals that are tailored to the needs of various buyer demographics and verticals and practicing areas by using catalogs, pricing, and shipping that are tailor-made to their individual preferences. To curtail volatility, increase customer satisfaction, and generate sales, try the B2B online platform approach.
Focus on the Customer Experience
Significantly raise your customer lifetime value and sales by boosting relevant product sales.
Use your medical B2B platform to design an online customer self-service channel that is relevant to your target consumer. You can also separate and automate some of the more time-consuming interactions with your leads, customers, companies, and partners from your medical device sales to spend more time meaningful interactions with shoppers that improve the customer experience.
B2B medical equipment buyers use the Internet to look for information and make purchases after they’ve found it. As you evaluate your products and services, utilize eCommerce to simplify the customer journey. Display relevant results for products by name, characteristics, and more. In addition, incorporate autocomplete and the ability to filter results based on product name, attributes, descriptions, and SKUs.
The right medical B2B platform can provide everything your customer needs. Allow your B2B customers to have multiple access levels, along with permission to access medical device eCommerce catalogs, order placements, and card payments. Not to mention, acquisition and cross-selling are both pertinent, especially when your products or services fit customers’ current needs.
Develop clear, easy-to-follow order and checkout navigation as part of your strategy. A feature-rich eCommerce platform can integrate a request for quote (RFQ), configure price quotes (CPQ), and quote-to-cash (QTC) workflows. Now, you have a centralized admin dashboard to record, track, and monitor contract negotiations. As a result, customers are encouraged to reorder items when it’s time to restock.
Make your online medical equipment sales as automated as possible. Create an automation roadmap to radically transform your business model to sell products and services differently. Therefore, your team has more time to stay in constant communication with your audience.
In addition, a streamlined, industry-grade CRM system integrated with your eCommerce platform and easily accessed from any mobile device empowers your sales and marketing teams.
Automation can help by reducing operating costs and free up time.
Why does this matter? Well, you can use your medical B2B platform to design automated workflows so that critical processes such as contracts and negotiations are always accurate and ready for any opportunity.
Efficiently manage multiple websites, organizations, and companies. Follow your organizational hierarchy to produce dynamic and autonomous websites and lines of business. Enjoy the benefits of centralized data and integrations, in real-time. Further, a sophisticated API-friendly medical device eCommerce platform will connect your ERP, WHMS, and CRM systems eliminating data silos and communication errors within the organization.
Prepare for The Future
Design your medical equipment business to stand the test of time. Utilize eCommerce to increase flexibility, scalability, and agility. Thus, you can grow your online presence for medical devices without worrying about recoding and stressing over web performance issues.
Staying flexible and efficiently diversifying for shifting markets and selling strategies are ensured with OroCommerce’s platform, which features both B2B and B2C sales capabilities as well as B2B2C and B2G sales.
Get Ahead of Traffic Fluctuations
Deploy an eCommerce platform capable of handling more traffic, customers, or products and services, regardless of the time of year. Expand the speed at which you sell medical equipment. Quickly pivot to the latest B2B medical equipment trends so you can increase sales in any economic environment.
Fortunately, the versatility of OroCommerce helps it maintain a competitive advantage in B2B to B2C supply-chain scenarios so you can reduce time to reaching operational efficiency and an ROI. Further, your customers get the equipment and service they want, when they want it. Moreover, you can provide transparent pricing, as well.
Formulated to Meet Your Unique Business Needs
A medical B2B platform should work with how you want to operate your business online. OroCommerce offers the right solution to help you reach your medical equipment sales objectives.
Access a diverse and cutting-edge community supporting a stable and secure alternative to proprietary software. In fact, you can get a comprehensive industry-grade ecosystem with OroCommerce, including a creative and innovative community, which enables developers to accelerate their development progress while also creating long-term solid relationships with customers, partners, and developers.
In addition, segmenting your target audience is vital whether you’re a practitioner, offering healthcare products and services, or an online medical equipment reseller. OroCRM gives you a comprehensive 360-degree view of every customer and lead. Additionally, OroCRM supports sales and marketing online and offline in OroCommerce.
Typically, your required B2B eCommerce features are already installed and ready to use out of the box. The best way to expand your medical equipment business is to build a versatile, practical platform for your target audience.
Access consistent support when you need it. We offer our business clients round-the-clock access to support. All OroCommerce users can access a wide range of resources and an active community.
Overall, the healthcare industry has been positively impacted by new technology. Connected patients and health professionals are a reality due to advances in 5G, mobile connectivity, and wearable devices. Undoubtedly, treatment processes have improved due to advancements in technology, making it easier to monitor and identify health issues before they develop into much more serious matters.
Without question, every company in the medical equipment space is investing in healthcare digital transformation. Streamlined sales, multiple revenue streams, and a better customer experience are all enhanced by digital commerce. In more specific terms, eCommerce in the medical industry boosts access to healthcare, reduces costs, increases efficiency, and maximizes value for all participants.
For medical eCommerce, what sort of laws and regulations are in place?
Cybersecurity is especially critical for healthcare organizations, especially if they are just getting started on their digital transformation journey. When implementing eCommerce, hosting, and any other technology selection, a medical device company must approach its eCommerce, hosting, and technology choices so that they comply with current regulations.
Concerning regulations, HIPAA is a U.S. federal law that specifies how organizations must process patients’ medical information use and disclosure of PHI is strictly regulated to curb PHI misuse and disclosure. Last but not least, protecting customers’ personal information is an urgent priority, and HIPAA does apply to eCommerce medical equipment sales.
In terms of HIPAA, how should medical equipment eCommerce operate?
To ensure HIPAA compliance, your eCommerce medical equipment company must follow the rules about PHI handling. With connectivity and access control controls implemented, organizations need to keep a close eye on log files. Additionally, stakeholders must provide reporting details in the event of a breach.
The good news is OroCommerce complies with multiple regulatory requirements such as SOC 2 certification and PCI DSS payment data capture requirements. You can also deploy OroCommerce on-premises or in the cloud. This approach accommodates HIPAA compliance whether a healthcare organization is using an on-premises infrastructure or on a HIPAA-compliant cloud.
Will medical device eCommerce drive risks around patient data?
Medical supply lines and IT departments in hospitals, institutions, and organizations are targeted by increased malware attacks. Business-to-business e-commerce security threats should be of high priority for businesses in the healthcare industry.
Cybersecurity best practices are required for everyone, from medical equipment distributors to B2B medical supplies marketplace operators. It also includes keeping passwords secure, encrypting sensitive data, implementing safeguards, and maintaining a proper backup and recovery strategy. In addition, it is critical for businesses to keep track of patch management, provide employee training, and stay current on the latest threats.