Running a successful medical practice is something that requires a strong online presence. That is the only way for you to get a steady flow of new patients and assert your dominance within your respective industry. You see, in an era where your competitors are already competing for this online audience, getting ahead is a matter of prestige. In an industry that’s all about credibility and trustworthiness, this prestige is an invaluable resource. That is not necessarily a simple thing to achieve, but here are six tips that can help provide you with a competitive edge.
1. Start a blog
The best way to establish a good relationship with someone is to generate some value for them. How does this work? Well, the cheapest way to do so is to offer them some free advice on your medical blog. Medical issues are always a hot topic, and people are interested to find out what the experts think. Through your blog, you’ll get a great and organic way to drive more traffic towards your website. Also, this is one of the ways to make your audience loyal, seeing as how, if your content is good enough, you will get so many return visits.
That can also have an ethical motivation, namely, with so many inaccurate health claims out there, it is your duty as a medical practitioner to get some truth out there. You never know if your advice will persuade someone to talk to a medical professional instead of taking matters into their own hands.
2. Make a website
The next thing you need to do is make a website as a medical practitioner. When we talk about improving your online presence, one of the most important things that we’re talking about is the SERP of your website.
Keep in mind, however, that there’s more to it than just visibility. This way, you’re gaining legitimacy online. Everyone can claim to be a medical professional. However, with a professional website, people will take you far more seriously. That is especially true if you decide to display images from your medical practice. For instance, as a dentist, it’s far more effective to show photos of your dental office than to claim to have any kind of certificate. That is also how professional dental fit-outs can help your online presence.
Remember that you also need to display a list of all your services, but displaying prices is optional. Contact info is the bare minimum that you need to provide them with. In some scenarios, a free quote is also a great idea.
3. Offer free advice
Once you find a topic online closely related to your expertise, you might want to offer some advice in a comment. Keep in mind that everyone has their own opinions, and everyone online claims to be an expert but, seeing as how you already have some web presence, you have a way to prove your expertise. You can mention your website in a comment or include your social media handles in a bio. Just make sure that you avoid online arguments. In these comments and on all these topics, you still need to act like a professional.
4. Focus on quality and expertise
The reason why generic digital marketing tips aren’t effective, and you need some specialized advice is that the healthcare industry is specific. For instance, you don’t have a chance to create a limited-time offer for all of your products. Second, you’re not competing with the prices in other clinics. When choosing a healthcare professional, people won’t feel comfortable about going with the cheapest bidder. What you need to do is offer a higher quality of service, not just give them great value for their money. That is one of those rare industries where money isn’t the issue.
5. Offer social proof
People have high standards when it comes to medical professionals. Now, since the situation is complicated and they’re often worried, anxious, or outright scared when they need a medical procedure, they’re often looking for someone who’s… well, nice. So, what you need to do is offer social proof to your audience. Ideally, you want patient reviews and testimonials. That way, they can listen to testimonies of people who are similar to them and in a situation similar to theirs. That will increase the immersion and allow them to make up their mind a lot quicker.
6. Business registry
You should never underestimate just how many online visits and searches eventually become in-person visits. People want to check out your practice and see your offer. Even more importantly, when they want to know your address and your contact number, they’ll look it up online. Business registry like Google My Business is the best source of information in this regard. So, your top priority should be to make yourself a page. That will put you on Google Maps and give you a chance to promote your practice’s curb appeal through a snippet.
The last thing you need to keep in mind is the fact that there are a lot of generic digital marketing tips that do yield some great results. Just make sure to take into consideration your industry and the angle from which you want to address the issue. If there is no disagreement here, you can proceed with the plan.