In medicine, it is imperative to keep on top of the latest developments to provide the best care possible for your patients. This same idea applies just as much to your office’s website. Your website is the first impression many patients get of you, if your website does not seem up to date and modern at first sight, patients may simply move on to someone who comes off as more professional. Here are 7 important elements to keep in mind to keep your medical website modern.
Why Is It Important to Keep Your Medical Website Modern and Trendy?
When choosing a physician or a medical company to choose supplies from, making sure they are keeping up with the latest practices and knowledge is important to patients. One of the easiest ways for them to judge off the bat if you meet that criterion is to check your website. If your website looks outdated and takes a long time to load, you come off as out of touch and behind on the times. Whereas a modern website sends the message that you understand new developments in science and technology and are willing to adapt.
Because patients or potential buyers are going based on your website alone, you are given no other chance to convince them, making a modern medical website doubly important. Modernizing your website can make or break your practice or medical supply company, especially if you are just starting. For many, this may be the thing that sets you out against others in your area.
Important Elements of a Modern Website
Understanding how to make a modern website can be difficult, especially as tastes continue to evolve and change through the years. Everything from fonts to color palettes can change how patients or potential buyers perceive your health website. However, here are 7 things to keep in mind as you are modernizing your health website.
- Be Minimalistic. Simplicity Over Creativity.
Simplicity never goes out of style and keeping your website minimalistic and simple will give it a clean, modern feeling. A simple, modern medical website layout will also keep load times short and make it easier for patients to digest information. Simple designs will also help cut down on load times patients have to endure while making what you do choose to include design-wise pop out more than it normally would have.
- Choose an Easy-to-Read Font
Fonts can be a fun tool to express the personality of your company but making sure it is easy to read is important. Patients visiting your website are there for information and if they cannot read your site they will find another company. Difficult fonts also may take longer to load and look childish on a medical website, so opting for a pleasant but easy-to-read font can make a world of a difference.
- Use a Video for the Background Header
Having a video as your background header is immediately eye-catching and makes patients visiting your site more likely to pause, giving you more time to get your message across. If your video has sound, you will get a chance to engage more than just their sense of sight, but their sense of hearing too. Some patients or buyers process information easier when they can hear as well as see it and this video may be the thing that sticks out in their mind later.
- Let Your Design Breathe.
Do not be afraid of having white space on your website, let your design be free to breathe. White is a color associated with modernity and cleanliness, making it perfect for modernizing your medical website. Leaving that white space will also help cut down on load times and make your site easier to navigate. Another benefit to this white space is that it forces the eye to look at any text or image you choose, making them easier to see.
- Use Custom Icons
It is the little things that make a website stand out, from the font to using custom icons. Having your own custom icons will make your health website feel creative and unique while remaining simple and modern. Custom icons are also more likely to stick out in a patient’s memory, later on, causing them to return to your site next time they need something or to give your practice more consideration than they might have otherwise.
- High-Quality Product Images or Photos of Your Clinic
A few well-placed, relevant images can help break up text and give patients a better feel and understanding of your company or practice. Making sure these photos are high quality, however, is important to keep up with the modern layout and aesthetic of your website. A grainy or blurry photo will make you look unprofessional and out of touch, whereas a high-quality photo of your clinic or product will help you come off as trustworthy and set patients at ease.
- Mobile-Friendly Layout
Almost everything is done on our phones now, including choosing physicians or ordering medical supplies. Websites that do not adapt to mobile devices look like they have not kept up with the latest technology, making them seem untrustworthy in the field of medicine. They are also difficult for mobile users to navigate, meaning they will be passed over in favor of something more mobile-friendly providers.
Keeping your health website modernized and quick is important to giving a professional first impression to potential patients or buyers because you only get a few seconds before they might decide to click away. Search Engine Optimization (SEO) and website modernization go hand in hand, as many of these tips can help improve your SEO and overall website traffic, bringing in new patients and buyers without much work on your end. People are more likely to recommend a website that looks modern and professional to others, just as they are more likely to trust a website that looks up to date.