The oral care market in 2022 is expected to cross $ 51 billion according to Statista. If you are a dentist and are looking for great marketing ideas so that you can attract a large number of patients, then you should read this blog carefully.
Here we have put together a list of some great marketing ideas that would help your practice to gain more patients. However, a word of caution, these ideas need great expertise for successful implementation.
The Top 6 Proven Dental Marketing Ideas
Whether you are already in the market and want to improve your digital presence or you have just started your practice, these marketing strategies would help you in creating a good online presence.
1. Create an Attractive and Responsive Website
The response your target audience gets when they interact with your website for the first time will lay the ground for future engagement. As your website is the first point of contact for many regarding your services, you should not develop it like any other generic website.
If you want to build an attractive, highly interactive & engaging dental clinic website, you should approach a dental website development company. They will understand your needs and create the most reliable dental website.
A professionally built website is a great marketing tool, provided it has:
- An attractive layout
- Ease of navigation
- Mobile-friendly web design
- An informative block section
- On-page SEO
- Pictures of a hygienist, dentists, and offices
- Reviews and testimonials
- Contact info
2. Sponsoring a Local Event
If you want to attract new patients to your just opened dental clinic, you need local exposure for which you have to become more involved in the community and if you are looking for a great way to get involved in the community, then sponsoring a local event is a good example.
You can sponsor any community organization or even a charity event. When you sponsor such an event, then your name or logo would become recognizable in the local community. This is a great marketing strategy that would help you to reach your target audience.
3. Search Engine Optimization (SEO)
SEO strategies have evolved and it is much more than just stuffing your content with keywords or backlinking. It has now become quite sophisticated for which you will need expert help.
Without a properly executed SEO strategy, you will find it impossible to attract the eyeballs of your target audience in this highly competitive market.
A well-thought-out SEO strategy will help your website to increase its ranking, attract more visitors and increase the call volume. Some of the important SEO strategies that you should look to include in your website are the following:
- Look at your website score web vitals
- Focus on user experience
- Create new content
- Update all content
- Optimize the website for Google passage ranking
- Long-tail keyword phrases
- Focus on featured snippets
- Learn the EAT principle and more.
4. Directory Listing
Directory listing is another marketing tip that you can follow to attract your target audience. Many people who are looking for dental clinics online, do it through an online directory like Yelp, HealthGrades, Vitals, Better Business Bureau, and others.
However, make sure that your listing in all these directories is consistent as Google’s algorithm also takes into account your business listing to rank your website.
5. Pay Per Click (PPC) Advertising
PPC is one of the most popular marketing strategies that many dentists use for improving their conversion rate. For this, you can use relevant keywords which ensures the relevancy of the ads for those who are searching for a dentist in their locality.
Google ads are the most popular pay-per-click platform online where the ads are placed just above the organic search result for greater visibility.
If you are using the pay-per-click advertising strategy, then you have to pay Google only a small amount when someone clicks on your ad. This type of advertising strategy is known to be extremely effective in improving traffic to your website leading to conversion.
6. Social Media Marketing (SMM)
You should leverage social media like Facebook, LinkedIn, Twitter to improve your brand awareness online. Social media is very powerful and it can help you significantly in reaching your target audience in a way that you want for greater impact.
Social media brings a human face to your advertisement campaign and you must use it positively to engage with your audience to earn their loyalty.
If you are sponsoring a local event, then you can cross-promote it on social media by using the event’s hashtags. Some of the important things that you have to keep in mind using social media for greater engagement with your target audience includes the following:
- Use chatbots
- Create a personalized experience for the users
- Create an effective content marketing strategy
- Develop a community for the users
- Use brand advocates
The 6 dental marketing tips that we have shared with you here will allow you to hold on to your existing patient base, and also persuade them to refer their friends and other family members to attract new patients to your dental practice.
Furthermore, these tips will also help you to gain the trust of more patients who will come to your practice to ensure good oral health solutions. If you are not sure how to implement some of these ideas, we suggest that you should hire the services of a professional marketing firm and let them handle it for you.