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Electronic healthcare can reduce medication errors by as much as 83%, according to one study. Healthcare apps are a great way for patients to manage their own health, but figures show that the majority of them have fewer than 10,000 downloads. One of the main reasons for this is poor marketing. So, if you’re in the process of launching a new healthcare app, here’s how to successfully market it.

Optimize your app

There are around 350,000 healthcare apps for users to choose from. To ensure your healthcare app stands out from others and gets in front of all the right people, you need to use App Store Optimization (ASO). ASO is similar to Search Engine Optimization (SEO) but it’s for apps rather than websites. ASO helps to boost your visibility when people search for health-related apps. This is crucial as most users will only consider the first few app suggestions before downloading one. It should also be used to improve your click-through rate. Things such as app name optimization and app title optimization can help with this.

Build a website

85% of consumers conduct research online before buying a product. People will want to know what to expect from your app and more about it. A website is a great place for them to get this information. A good website can help sell your healthcare app, but you need to make sure that it covers all the basics. A marketing agency can work with you to get your SEO, web design, and content management spot on. Pay-per-click management can also help you get your business’s website in front of the right customers. Make sure your website is easy to use and uses layman’s terms. Including a video of someone using your healthcare app can be beneficial.

Let people know about your app

It sounds simple, but one of the best things you can do is promote your healthcare app. Leaflets, newspaper advertisements, and radio adverts can all be used to attract new users. Let your existing patients know about your app with a simple text or email campaign. Staff members should also tell patients about the app and how using it will benefit their health. You can encourage people to use your app, by using it yourself, such as sending messages to customers via it.

Healthcare apps can be a vital resource to people. Make sure you follow these marketing tips to get your healthcare app downloaded and used by as many people as possible.