If you are in charge of a busy medical practice, then you know how difficult it can be to keep up with the latest technologies to keep your practice running as smoothly as everybody else is. Maybe it’s not running the way you’d like as or as efficiently as you would like right now, but troubleshooting the issue is becoming too large as well. It is not a walk in the park to run your own GP practice, and you probably started it with this desire to help other people.
With the help of technology such as simulation based planning and scheduling, you can ensure that your medical practice has a lot more efficiency than it does right now. You need to feel effective with your day today and if you’re currently being pulled down by the inefficiencies around you, then you need to know what you could be doing to run your practice better. With that in mind, we’ve got some suggestions for you so that you can start having a better time of it.
- Look at your branding. Your business brand is going to make a big difference to the way people perceive you. If you got into the medical field to help other people, but your brand doesn’t reflect that, you’re going to have a problem. You need to be able to highlight the things that would put your practice apart from others in the area. Don’t forget, while it’s altruistic to do things to help other people, you are still a business and that means making sure that people are paying for what you are offering if your branding isn’t good enough, people aren’t going to come to you to get what they need.
- Always put your patients first. At the very heart of your practice or your patients. Without those patients you won’t have your business, and that’s why digital marketing is so important. By making sure that you put quality of care at the very full front of what you do and splash this across all of your marketing materials, you’ll be able to build a loyal patient base that people talk about. Patients always want to feel more cared about from the minute they get in touch, and you could have a hand in that by making sure that your patients come first.
- Always confirm appointments. What does your cancellation rate look like? What are the reasons behind the cancellations? When you have this kind of information you can make massive waves with your patients and you can find out what’s going on. If you are always having cancellations happening, start confirming appointments. It’s tedious work, but you will save yourself a lot of time, money and energy in the long run. Does every chance that you have people waiting for appointments, so for every cancellation is somebody who could be there waiting to take that slot.
- Stop wasting time. How late are appointments running? Understanding something like this will help you to determine whether or not your systems are currently working. If you look at how much time is being wasted by people not showing up to appointments, and by appointments running too quickly or too slowly you need to make sure that you have cultivated a time frame that works for the business as a whole. If you keep appointments to 20 minutes, then make sure that everything is covered in those 20 minutes.
- Utilize your decor. From the magazines you have on the tables in the waiting room to the paint job you have on the wall, you need to harness the power of your interior design. You want people to want to be in your medical practice, and that means making them feel welcome and happy from the moment they come through the door. Nobody is at a medical practice for a positive reason unless it’s to get positive results, but that doesn’t mean you can’t cheer people up and make them feel joyful when they come through the door.
- Manage your physicians. Most physicians say that they notice the decline in the amount of time they get to spend with their patients, so by ensuring that you hire somebody to pull the administrative tasks out of their hands, you will optimize patient time. The whole point of patients going to medical practices is that they are looking for care, and then you’ll be able to offer that care in a better and more cultivated way.