I see it all too often. Healthcare organizations avoiding or limiting the use of social media as a tool to grow their business. Why? Mostly it’s from fear of things like a rogue employee’s ill-advised Tweet creating a PR nightmare or a violation of HIPAA compliance bringing about a law suit. All those things should[ Read More ]
Anthony Gaenzle – Director of Marketing at Saxton & Stump and SE Healthcare, and the founder of the AG Integrated Marketing Blog Anthony has over 10 years of experience in marketing and multimedia. He is currently serving as Director of Marketing Communications for Saxton & Stump, LLC and SE Healthcare Quality Consulting, located in Lancaster, PA, with offices in Charleston, SC. Previously, Anthony was in a digital marketing management role in the Higher Education field at the College of William & Mary's Mason School of Business and was responsible for developing a digital and content marketing strategy that helped the school connect with current and prospective students, alumni and other audiences by telling the story of the school in an engaging way. During his time in the marketing field he has worked in a variety of different roles, each of which have allowed him to hone skills necessary to create and implement marketing strategies across multiple organizations. He has previously worked as a consultant in the marketing field assisting clients in exceeding their goals and objectives by offering consulting and marketing services as Lead Consultant / Marketing Strategist at AG Digital Marketing Strategists. His experience includes marketing & business strategy, graphic design, social media marketing, SEO, web design and a number of other tools that enable him to manage projects across multiple disciplines. He has completed multiple levels of leadership training and has had the pleasure of leading teams on both the permanent and project management level. He has a passion for motivating others to succeed and to achieve not only the goals set for an organization or for a project, but to enable team members to achieve their own personal and professional goals as well. After graduating from the University of South Florida with a Bachelor's degree in Mass Communication, Anthony returned to USF to pursue a Master's degree in Marketing. He completed that degree in 2012 and is currently finalizing the completion of the MBA program at Clemson University.