Every marketing team in the healthcare industry sticks to three key elements: creation, delivery, and analysis. These points facilitate brand awareness, reliability, lead generation, and conversion rates. Nevertheless, another essential element of content marketing has revealed itself to healthcare specialists: the “content experience.” Customers’ experience with quality content significantly influences prospective behavior and their next

• Contributing Author
• Friday, November 11, 2022
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There are a lot of benefits to opening up an independent practice. You get the autonomy you want, allowing you to practice medicine according to your values and ethics. You’re also likely to have great relationships with patients since you can get to know them and personalize their care more effectively. With that said, starting

• Sarah Daren
• Thursday, August 11, 2022
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• CommunicationMarketingMedical Practice
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Healthcare businesses need to pay attention to content more than practically any other. That’s because patients are deeply interested in the medical support they receive.  But what type of content should you be including, exactly? Let’s take a look.  Narrative Content Unsplash – CC0 License People love great stories, but they can be difficult to

• The Healthcare Guys
• Monday, June 27, 2022
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Today’s digitized world has augmented the competition across several domains, especially healthcare. A medical practice requires all the web traffic it can get because it has staff to compensate, bills to pay, equipment to maintain, and several other expenses to cover. For all of this to happen, a medical practitioner’s website must remain bustling. With

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• Wednesday, March 9, 2022
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The Healthcare sector is pretty fragmented. Moreover, the information flowing here is exceptionally stringent. Medical BPO services have focused on helping high-quality patient care by outsourcing non-core healthcare capabilities. With increased efficiency and lower costs, outsourcing call center for the medical industry offers increased efficiency and lower costs. Besides, outsourcing offers the perfect solution for

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• Wednesday, January 19, 2022
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Source: https://unsplash.com/photos/3GZNPBLImWc Digital marketing is quickly gaining momentum in different industries given the advantages it brings along. Taking your time to invest in your marketing is one of the most important business investments you can make. This will help you grow your business to great heights and build awareness around it. One of the most

• Evelyn Moore
• Thursday, February 4, 2021
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• CommunicationMarketing
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Physicians dedicate their entire life to taking care of their patients. However, their work doesn’t end after diagnosing the patients during the clinic hours. They have to deal with the constantly buzzing phone, respond to messages, schedule appointments, and whatnot. Previously, doctors preferred to hire in-house receptionists to handle these miscellaneous activities. However, they had

• Contributing Author
• Wednesday, January 20, 2021
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The things that people search online provide interesting insights into their thoughts – and when many people search the same questions, we can know that these are issues that concern a significant number of people. Although some may search, others may simply wonder about them without taking any further action. Are these health-related questions lurking

• Contributing Author
• Friday, January 15, 2021
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These days, most people look for information about health services through the internet. They look for websites, look at physician profiles, and even read reviews published online. Even if some of the information comes to them via a referral or through word of mouth, they will still turn to search engines for further research.  If

• Christine Garcia
• Thursday, January 14, 2021
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• CommunicationMarketingPatient Engagement & Portals
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Image Credit Pixabay.com License CC0 Your computer system is the beating heart behind your healthcare business. It allows you to store and access all of the medical records needed to carry out your duties as a healthcare professional.  But how do you maintain and improve the system performance of your healthcare computer?  In this handy

• The Healthcare Guys
• Friday, October 23, 2020
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• Clinical workflowsCommunicationTechnology
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