Innovating Healthcare Through Technology and Marketing

The uptick in mobile search and the increasing interconnectivity of phones into our daily lives is a disruptive force for healthcare practitioners to reckon with. Rapid technological innovations change the way people find and evaluate their healthcare providers, radically altering the healthcare landscape for patients and providers alike. For healthcare practitioners, the message is clear:

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7 Content Marketing Tips for Healthcare Companies

Healthcare content marketing is a little trickier than marketing content for other industries. Trends and fads don’t necessarily apply to healthcare, and it’s difficult to tie your content to pop culture. This doesn’t mean it’s impossible to successfully market your content – it just means you’ll need to try out a few different approaches to

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Mind the Gap: 3 Digital Healthcare Marketing Campaigns That Revolutionized the Industry

Healthcare marketers have always been slow to adapt to marketing trends. In fact, marketing efforts in this highly-regulated sector are reportedly two years behind less risk-averse industries. So, it’s no surprise that digital is a largely unexplored and untapped healthcare marketing channel. However, in the last few years, many healthcare marketers have started leveraging digital

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