Recent studies show that 52 percent of smartphone users gather health-related information on their phones. This rise in mobile health activity echoes the widespread change in user behavior; 52 percent of global online traffic is now generated through mobile phones.Consider also that the majority of emails are now read on mobile devices and 61 percent of people have downloaded an mHealth app its clear that health systems should be altering their strategies for attracting and engaging patients to be successful in this new world of widespread mobile use.Lets take a look at actionable ways healthcare marketers can acquire and engage patients more effectively using mobile marketing.

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