Developed with brand consultancy firm Arcadia Group, the Choice product line will kick off with app-connected blood glucose and blood pressure monitors sold directly to consumers. Amazons latest move into the healthcare arena will be focused on helping consumers manage their diabetes or cardiovascular conditions, according to an announcement from Arcadia Group, a brand consultancy firm partnered with the online retail giant.The two companies have launched a new exclusive line of consumer-use medical devices, called the Choice brand, that has a clear focus on the digital. The plan is to kick off the brand with blood glucose and blood pressure monitors (which appear to already be available on Amazon) alongside accompanying apps. The apps have the ability to track a patient’s measurements and data. For example, the Choice Blood Pressure Monitor can wirelessly connect to the app and give users graphs and the ability to share their reading. According to a statement from the brand, the product line will offer standard models and Bluetooth-enabled devices.

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