Google is teaming up with the American Medical Association on a challenge to unlock health care data. Google is teaming up with the American Medical Association, a physician lobbying group, on a plan to get start-ups to come up with the “best new ideas for fostering data sharing from health monitoring devices.”Ideas for the challenge might include a mobile app or wearable device that can make it easier for people with a chronic disease to share data with their doctor, the AMA said on Monday.”The winning entries will demonstrate how the applicant uses patient-generated health data in meaningful ways to have maximum impact on improving physician workflow, improving clinical outcomes, and reducing cost in the health-care system,” the statement said.In an effort to carve out a piece of the $3 trillion health-care market, big tech companies are showing an increased willingness to work with established industry players to promote innovation.

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