The right approach aligns education and communication for a superior patient experience.Most providers recognize the importance of both good patient communication and good patient education. Whats the difference? Communication is how information is shared between providers and patients, whereas education is what information is shared.Every day, healthcare organizations aim to accomplish both, providing patients with enough information and resources to help them achieve the best outcomes, while communicating with them in compelling, comprehensive ways. Oftentimes, however, more emphasis falls on one side of the equation than the other.For example, a physician may educate patients by offering instructive health information or guidelines for disease management, but fail to relay information in a clear, easy-to-understand manner. On the other hand, a physician may be a great communicator listening to patients concerns with empathy, responding with answers that put them at ease but fall short when it comes to fully explaining all of the ins and outs of the conditions patients are experiencing or the disease management steps they need to take.

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