Businesses everywhere are feeling the pressure to be more transparent. Online ratings and reviews started with retail shopping and quickly expanded from there. Now theyre a fixture that people expect to see when theyre searching for anything, from dog walkers to job opportunities.But theres one industry that continues to lag on the transparency front: healthcare. In a world of unprecedented visibility, health systems keep a lot of information under wraps. The CMS, in fact, have only this year made a concerted push for price transparency, and few organizations have gotten on board. Still fewer offer transparency on quality.On the one hand, this institutional hesitation is understandable. Transparency is not always easy to embrace, and the extra scrutiny can cause discomfort.

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