Not too long ago, patients did not have many choices when they needed to see a healthcare professional. There may not have been many options for covered practices close by, and patients tended to find a provider and stick with them forever. Thats not true anymore. Patients have easy access to all kinds of providers, right from their smart phone. If they arent happy with a particular practice, it takes little effort to find a new provider (or walk-in clinic or urgent care). And they arepatients across all generations are switching providers in record numbers. In fact, recent studies show that almost half of millennial and Generation X patients are likely to switch physicians in the next few years. And its not because they lack confidence in the competency of their provider. Rather, its because they were unhappy with the patient experience and the way they were treated when they were in the office.

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