There are five common marketing problems that everyone faces, but if you are careful you can avoid them and give yourself an advantage over your competition. While these are five of the most common marketing mistakes that a company can make, it is by no means the only five that you will come across.
No Website or Poorly Designed Website
In order to generate sales your marketing strategy needs to have a website that is well designed and optimized for search engine indexing. If the website is not properly optimized or if you don’t have one to begin with, how do you hope to get sales? Ensure that you have a well-designed website that is optimized for search engine indexing so people who are looking for you can find you.
Not Tracking Metrics
One of the most important things that you need to do is track your metrics. Metrics are details on the total number of people who visit your website, what they buy, and how often they come back. You need to monitor these metrics so you can determine whether you are hitting the right demographic. This is especially important when operating websites that sell health products where you need to know you are reaching your targeted audience.
Not Targeting the Right Audience
We touched on the importance of keeping metrics so you can determine whether you are hitting your target audience. Have you determined who your target audience is? This is a step that most marketing plans overlook. You need to know which segment of the population is most likely to buy from you so you can focus on making them aware of your company and what you have to offer.
No Marketing Plan on Paper
If you think you can keep the marketing plan inside your head, you could be asking for trouble. The marketing plan needs to be clearly defined and documented so your entire team can refer to it as you make progress. Failing to document a marketing plan is one of the most common reasons a business fails, this is one step you cannot overlook.
Lack of a Social Media Presence
We talked about having a website so consumers are able to find you. That is only one part of the equation. You will also need to create a profile on the most popular social media websites so people can find you. The majority of consumers will do research online and on social media websites before they actually move ahead with any buying decision. If you do not have a prominent position on the search engines or a well-established reputation on social media, it will negatively impact your ability to gain market share.
Now that you know the five common marketing problems that businesses face, you can follow these suggestions to avoid them and give yourself the edge you need over your competitors. The sooner you begin addressing these items, the happier you are going to be.