The technology’s impact on the medical field is colossal. The many great technological devices that made everything from diagnosis to surgeries easier, faster, safer, and more accurate. Most importantly, these developments have been saving lives. The impact did not stop there. Technology has computerized medical records and made it easier for doctors, hospitals and patients to access them.
Healthcare institutions can also benefit greatly from many technological tools such as SEO, PPC and AdWords to increase their clients. Professional medical SEO experts have stated that 77% of potential customers search for physicians on the web before making an appointment at a healthcare or medical institution. If you want these potential clients to find your healthcare institution in particular, you must work on your SEO. Do not let the acronym scare you. SEO stands for search engine optimization, which basically means optimizing your website until it is ranked higher on search engine results. Here, we have tips that will help you achieve that:
Build a great website
If you do not have the skills and experience to build a sleek professional looking website yourself, you need to have someone else do it for you fast. Outdated websites are a thing of the past. Your website must be fast, so it does not drive visitors away. It must also focus on User Experience (UX) by being readable, interactive, and mobile friendly. Make sure that each physician in your institution is included in the website with his or her specialties, degrees, accomplishments and awards. Additionally, use specific landing pages for each service your institution offers, so Google can understand what your institution does and increase your rank.
Find the best keywords
Search engine optimization cannot be done without using the right keywords. Although finding them is not that difficult, you can use Keyword Tool or Google Analytics to help you. These keywords also need to be localized. First, include the institution’s address and contact information on every page of your website. Plus, you must use local keywords. For example, if your healthcare institution is in Houston, your localized keywords should be laboratory services in Houston, costs of therapeutic services in Houston, nursing care reviews around Houston etc. Using localized keywords will help potential clients and patients find you.
Share unique medical content
To bring in continuous visitors to your website, you need to interest them with something unique. The best way to do that is to write a medical blog or share relevant medical articles. While writing, try to stay away from medical jargon and make the content interesting and informative to the readers. You can cover medical news, talk about the advantages and disadvantages of a certain procedure or write about a newly approved drug. Another way to bring patients via content is by guest blogging on popular websites.
Join Google My Business
Today, if your business is not listed on Google maps, does it really exist? You need to add your institution to Google My Business with the right address, phone number, email and working hours. Doing this will also help with localizing your page. Moreover, you can add a couple of pictures that showcase the best features of your institution and encourage your loyal clients to leave you reviews about their experience at your establishment.
Increase your social media presence
Search engine crawlers love social media, so make sure to connect your website to the institution’s social media accounts. Furthermore, you can use those social platforms to communicate with your patients, answer their questions and concerns, and even find new ones. Do not overwhelm yourself with being everywhere all the time. Choose two or three platforms and focus your efforts on them.